Backus

Cervecería Backus & Johnston

At LSO Fuego we believe that the main engine of an organization are the people who are part of its staff, so when our Backus friends commissioned us to perform this BTL activation for the members of their team, we wanted to do it as if it were for us Themselves. Therefore, we devise the representation of the role played by the team of a company with super powers of comic heroes, who depending on the area in charge, have different personalities according to their abilities.

Congratulations Backus friends! Health.

LSO Fuego™

  • Creative Director / Rubén Álvarez. 
  • Art Director / André Meiggs.  
  • Designers/  Rubén A. / André M. / Luiggy C.
  • Brand Manager /  Nahomy C. / Ingrid P. / Luccie M.
  • Brand Psychologist / Luiggy C.